Video Training / IT and Programming for PC Tutorials →Niko Velikov – The Targeting Academy

I'll get to my advertising approach in a second, but first, let me explain why the traditional way of advertising does not work for most media buyers, coaches, consultants, service providers, agency owners, content creators, and course creators.
If you already have a well-defined niche, it becomes harder and harder to target your niche with Facebook ads because most of the ad networks have already removed the detailed targeting.
And it's getting worse.
Because from January 6, 2022, Facebook started to remove even more detailed targeting options.Because of this, now you can only target larger audiences that consist of a lot of people, your audiences could be $1M – $10M people, or even more.If you sell to a well-defined niche, you know that people who are going to buy are not $10M.Maybe out of these $10M people, only 10,000 – 50,000 might be interested, but why spend the money on people who are not even interested?If you have to target 10M people, it's almost impossible totarget "the people who can actually afford it"or your ideal market.This results in spending a lot of time and money on people who are not qualified to buy.This leads to a higher cost per conversion and makes the ad platforms too expensive andineffectiveto use.That's why many coaches, consultants, service providers, agency owners, content creators, and course creators struggle to get good consistent results with Facebook™ ads and believe that ads are not an effective way to get business.But I found a newlegalway to target specific Facebook groups and Facebook pages, that makes ads work again!