Video Training / Finance and Accounting Tutorials →FMCG Finance & Controlling for Non-Financials

What you'll learn

How FMCG companies really make (and lose) money
How to read an FMCG P&L and Customer P&L
How price, volume, mix and promotions affect profitability
How to understand trade terms and commercial investments
How to make better business decisions using numbers

Requirements

Everything is explained step by step, using simple language , real FMCG examples and practical exercises

Description

In FMCG companies, many of the most important business decisions are made outside the Finance department.
Sales, Marketing, Trade Marketing and Category teams negotiate prices, design promotions, manage customers and drive growth every day. However, very often these decisions are taken without a clear understanding of their financial impact.
This course was created to close that gap.
FMCG Finance & Controlling for Non-Financials is a practical, business-focused course designed specifically for professionals working in FMCG who do not have a finance background but want to understand how their decisions affect profitability.
You will learn how money really flows in an FMCG business and how value is created — or destroyed — through pricing, volume growth, promotions and customer agreements. Complex financial concepts are explained in simple language, using real FMCG examples that you can immediately relate to your daily work.
Throughout the course, you will learn how to read and interpret an FMCG P&L and a Customer P&L, understand trade terms and commercial investments, and analyze the impact of price, volume and mix decisions. You will also gain the confidence to use reports and dashboards more critically and to ask better questions to Finance and Controlling teams.
This is not an accounting course and it does not require any prior finance knowledge. Instead, it focuses on business understanding, decision-making and commercial logic.
By the end of the course, you will be able to evaluate commercial decisions using financial reasoning, identify value-creating growth, and think more like a business manager in an FMCG environment.
If you work in FMCG and want to make better, more profitable decisions — this course is for you.

Who this course is for

FMCG Sales & Commercial professionals
Marketing & Trade Marketing teams
Key Account Managers
Category Managers
Anyone working in FMCG who wants to understand the financial impact of decisions