Video Training / Business and Marketing Tutorials →Learn How Modern Advertising Agencies Use AI

What you'll learn

How advertising agencies actually use AI in real workflows
How to turn incomplete briefs into powerful visual concepts
How to generate, control, and refine visuals using Midjourney
How to finish and present AI visuals professionally

Requirements

Basic understanding of design or advertising concepts
Basic familiarity with Photoshop
Willingness to learn and adapt to new creative tools

Description

AI is everywhere today. But how is it actually used inside an advertising agency or a design studio?
This course focuses on the real, practical use of AI in day-to-day design work. It is not about everything AI can do, but about how tools like Midjourney and ChatGPT are actually used inside agencies — under real deadlines, client expectations, and creative challenges.
If you are a designer, advertiser, or creative professional, this course will help you understand how to use AI in a way that is practical and immediately usable.
You will learn how to create mood boards, storyboards, key visuals, and presentation assets using AI. You will also learn how to write prompts from a designer's perspective, and how to use ChatGPT to support your workflow.
The course is built entirely on real examples and real scenarios, not theory.
You will also understand where AI works best — and where it should not be used, especially when dealing with real brands, products, and client expectations.
By the end of this course, you will be able to confidently use AI as part of your daily design workflow and improve both your speed and output quality, while maintaining originality, clarity, consistency, and strong visual communication standards.

Who this course is for

Advertising professionals looking to adapt AI into real agency workflows.
Designers and visualisers who want to upgrade their creative process.
Students with basic knowledge of Photoshop or anyone aspiring to enter the creative field
Freelance creatives working on branding, social media, and presentations.
People who wish to learn AI tools to generate visuals