Introduction

[list]
How To Approach The Course
About Me
Course Agenda

I. The Basics

[list]
Google Ads: A History & Overview
Creating An Account & Getting Started
Understand Account Structure
Navigating The Interface

II. Google Search

[list]
Understand the Ads Auction
Build a Keyword List
Two Tools to Help With the Keywords List
Design Appropriate Campaign Structure
Keyword Match Types
Creating Killer Ads
Extensions: Critical for success.
Bonus: Spying on Competitors
Choosing a Bid Strategy
Do These 3 Things or Waste Your Money!
After Launch: Ongoing Campaign Optimization
Ongoing Campaign Management
'Smart Campaigns'. are they really smart?
(Advanced) The BEST strategy for local service-based businesses.
(Advanced) Remarketing Lists for Search Ads
(Advanced) Dynamic Search Ads (DSA)

III. Google Shopping

[list]
Intro to Google Shopping
Google Merchant Centre: What, Why & How
Creating Your Product Feed – An Overview
Which Campaign Type Should I Use?
Standard Shopping
Standard Shopping Campaign Optimisation
Performance Max
PMAX Campaign Optimisation & FAQ's
How the Biggest & Best Retailers Do It
(Advanced) Use Feed Rules to Beat Your Competition
Running Shopping Campaigns in Multiple Countries (The Right Way)
Google Shopping for a Shopify Store: COMPLETE GUIDE

IV. Display Campaigns

[list]
Overview
Targeting on the Display Network
Audience Targeting In Practice
Content Targeting In Practice
Example Campaign Structure
Creating Display Ads
(Advanced) Use Dynamic Ads Feed for Personalised Ads
Viewable CPM: A Bid Strategy Unique to Display Campaigns
Campaign Creation COMPLETE Demonstration

V. Video Campaigns

[list]
Understand YouTube Ad Formats
Bid Strategies for YouTube Ads
The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
YouTube Campaign Structure
(Advanced) Ad Sequencing on YouTube

VI. Other Campaigns

[list]
Types
App Campaigns
Discovery Campaigns
Local Campaigns

VII. Golden Bonus

[list]
Content
Google Ads Editor
Google Data Studio
Should I be applying recommendations from the Recommendations Tab?
Notes: How the Pros Keep Track of Their Changes
(Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods

Sales Page

https://gadsmasters.com/