Video Training →Marketing Psychology And Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.
What you'll learn
Get a firm grasp of psychological principles that drive purchase decisions.
Learn how to develop effective and highly profitable marketing strategies.
An identical offer made in a different way, following behavioural psychology principles, can bring you multiplied returns.
Easy and straight-forward learning process.
Bonus content: Money making terms.
Learn a plethora of psychologically-based observations to employ.
Many examples to choose from.
Identify patterns in consumer behaviour.
Understand how consumers make purchase decisions.
Be able to adjust your marketing strategy to get the best results and avoid mistakes.
Get the tools to develop your own creative marketing strategies.
The more you understand human psychology the more creative and effective strategies they will be able to develop.
Requirements
A will to develop effective and creative marketing strategies.
Description
A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.This course will help you get a firm grasp of them and teach you how to use them to your advantage. By the end of this course, you'll be able to: • Identify patterns in consumer behaviour.• Understand how they affect purchase decisions. • And adjust your marketing strategy accordingly, to get the best results and avoid mistakes. The psychological principle you will learn can be applied to your:• Content• Pricing• And sales strategy.Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop. In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.Marketing psychology isn't just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies. Enrol now to get started!
Overview
Section 1: Marketing Psychology and Cognitive biases
Lecture 1 Reciprocity - How to increase sales by evoking the instinct of reciprocity
Lecture 2 Priming - How to influence unconscious buying decisions
Lecture 3 Scarcity - How to boost sales by making your products scarce
Lecture 4 Loss Aversion - How to make customers unwilling to let go of your products
Lecture 5 Social Proof - How to boost the sales of your products by utilizing opinions
Lecture 6 Decision Fatigue - Why and how to offer the right amount of product options
Lecture 7 Confirmation Bias - Why first impressions count and how to influence them
Lecture 8 Cognitive Fluency - How to create a sense of familiarity to entice customers
Section 2: Marketing Psychology and Pricing
Lecture 9 How does price affect purchase decisions and the consumer's experience
Lecture 10 Decoy Effect - How to sell products at higher prices
Lecture 11 Anchoring - How to make your product prices look like a bargain
Section 3: Bonus: Marketing Psychology and Good Terms
Lecture 12 Free - Why and how to use this powerful term
Lecture 13 New - Why and how to use this potent term
Section 4: Conclusion
Lecture 14 Conclusion
Anyone interested in learning about human behaviour and how it leads to purchase decisions.


Homepage

https://www.udemy.com/course/marketing-psychology/