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Video TrainingPerry Marshall – Google Ads Mastery 2021-2022



Perry Marshall – Google Ads Mastery 2021-2022
Perry Marshall – Google Ads Mastery 2021-2022
Six Modules to Google Ads Mastery:
Module #1: Bidding
  • How the various smart bidding models work.and EXACTLY how to use them to maximize your returns
  • What to do if you choose NOT to use them.be very, VERY careful
  • How to give the machine the right "target".and avoid MASSIVE stupidity tax



  • Module #2: Targeting
    • The news of the death of Keywords has been greatly exaggerated.here's what you need to know about them now
    • How to "layer" audiences over your Search and Shopping campaigns
    • How to navigate the Audience options for Google Display Network and YouTube
    • Audiences and Smart Bidding.how to combine their power


    Module #3: Messaging
    • How to use Responsive Search Ads vs. Expanded Text Ads for search.and a big warning about RSA reporting
    • How-to's and Not-to's for Shopping Ads, Showcase, and Local Inventory Ads
    • Using Google Cloud Platform tools to get insight into what your customers think
    • Responsive Display Ads vs Image Ads?
    • Video: Trueview, Action vs Reach + Bumpers.are you up to speed?
    • What's up with Gmail?


    Module #4: Date & Measurement
    • Why data is uber important in a machine learning world
    • Are you feeding the machine the right data, or putting garbage in and getting garbage out?
    • How to import conversions for accurate data
    • What you need to know about Google Click ID
    • What to watch out for with Pay Per Conversion
    • A look at Google Data Studio – Get Mike's ROAS template


    Module #5: Optimizing Your Accounts
    • What you need to consider in your planning process
    • How to scale your campaigns . what's reasonable?
    • ROAS or POAS?


    Module #6: What It All Means for Your Future
    • What these changes might mean for you as a supplier of ad management (either as an agency or a practitioner in this world)
    • Explaining the My Client Dashboard
    • Understanding the optimization score and the red badge
    • What will your job look like in .2025!?

    https://www.perrymarshall.com/google-ads-mastery/







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