E-Books →Tourism Agility in Times of Crisis and Uncertainty 2 Between Marketing-communication and Sustainability, VOL 12

Tourism Agility in Times of Crisis and Uncertainty 2 explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.
The book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.