E-Books →Multivariate Analysis An Application-Oriented Introduction

Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.
Contents
Introduction to empirical data analysis
Regression analysis
Analysis of variance
Discriminant analysis
Logistic regression
Contingency analysis
Factor analysis
Cluster analysis
Conjoint analysis
The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as "the textbook that has shaped market research and practice in German-speaking countries". A Chinese version is available in its 3rd edition.
On the websitewww.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
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