E-Books →Dragon Tactics How Chinese Entrepreneurs Thrive in Uncertainty

But how did these corporations fight for their success and then sustain it in such an impossible market? How did companies create a market that overcame Western dominance, establish future visions that have carried their organizations to success, and operate on an international scale with never before seen speed? The answers to these questions are some of China's best-kept industry secrets.
With over 30 years of experience in CEO and COO positions at some of China's largest companies, Aldo Spaanjaars and Sandrine Zerbib use Dragon Tactics to unpack these secrets, demonstrating the central ideas, customs, practices, and theories that sets China above its international competitors.
By incorporating concrete industry examples, direct insight from Chinese corporate leaders and culture, as well as strategy and management practises used across China, the authors challenge Western expectations and unravel the complex Chinese entrepreneurial market.
With a potent description of China's four millennial old history, spanning over proven industry processes and leading market theory, Dragon Tactics provides a lesson for leaders around the globe about how businesses survive in an increasingly volatile world.