E-Books →Strategic Communication in the HIVAIDS Epidemic

Free Download Jane Bertrand, Antje Becker-Benton, "Strategic Communication in the HIV/AIDS Epidemic"
English | 2004 | pages: 352 | ISBN: 0761932070 | PDF | 1,3 mb
This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication.