E-Books →From Main Street to Mall The Rise and Fall of the American Department Store

Free Download From Main Street to Mall: The Rise and Fall of the American Department Store (American Business, Politics, and Society) by Vicki Howard
English | June 4, 2015 | ISBN: 0812247280, 0812224396 | True PDF | 304 pages | 8.9 MB
The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities.