E-Books →Generative Künstliche Intelligenz in Marketing und Sales
Published by: book79 on 10-12-2024, 20:28 | 
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Free Download Generative Künstliche Intelligenz in Marketing und Sales:
Innovative Unternehmenspraxis: Insights, Strategien und Impulse
Deutsch | 2024 | ISBN: 3658451319 | 336 Pages | PDF (True) | 7 MB
Die Autor:innen bieten in ihren Beiträgen einen fundierten und umfassenden Einblick in aktuelle Anwendungsbereiche und Forschungsansätze zu Generativer KI im Marketing und Vertrieb. Thematisiert werden zahlreiche erfolgskritische Handlungsfelder, u. a. datenschutzrechtliche Herausforderungen, Social-Media- und Content-Marketing mit KI, Chatbots in der Employee-Journey, hyperpersonalisierte B2C-Kommunikation, KI-generierte Produkt- und SEO-Texte, bis hin zu Generativer KI in der Marketingforschung und die Rolle von KI in Start-ups.
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