E-Books →Dienstleistungsmarketing im B–to–B–Bereich
Published by: book79 on 19-11-2024, 03:51 | 
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Free Download Dienstleistungsmarketing im B-to-B-Bereich: Grundlagen - Planung - Umsetzung
Deutsch | 2024 | ISBN: 3658449993 | 358 Pages | PDF (True) | 5 MB
Dieses Lehrbuch erklärt das Servicemarketing im Business-to-Business-Geschäft. Christian Wissing und Sabine Haller systematisieren, erläutern und priorisieren die wichtigsten Aufgaben des Servicemarketings im B-to-B-Umfeld und geben zahlreiche Beispiele und interessante Hintergrundinformationen. Im Mittelpunkt stehen Kundenzentrierung und Digitalisierung, denn erfolgreiche B-to-B-Services sind an Menschen und Technologien ausgerichtet.
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