E-Books →Innovatives Management
Published by: book79 on 16-11-2024, 18:52 | 
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Free Download Innovatives Management By Erika Glink (auth.), Ralph Berndt (eds.)
2000 | 365 Pages | ISBN: 3642631223 | PDF | 9 MB
Die Rahmenbedingungen für wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - für alle Teilgebiete der Unternehmensführung - innovative Management-Ansätze erforderlich. Führende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Ansätze für ein innovatives Management herangezogen werden können.
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