E-Books →The Business of Plant Breeding Market–led Approaches to Plant Variety Design in Africa

Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programs that will deliver new varieties to meet market demands.
The book:
- Brings together the experience of plant breeders around the world, representing universities, national plant breeding programs, regional and international agricultural research institutes, and private seed companies, showcasing how to respond to changing market demands
- Provides educational resource materials within each chapter
- Includes templates for use as planning tools by plant breeding programs for determining priority traits that meet market demands
An important read for professionals and students of plant breeding and genetics, this book is also a useful resource for anyone interested in developing and disseminating new, market-led technologies to increase productivity and profitability in tropical agriculture.
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