E-Books →Humans, Horses and Events Management

Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect event management to larger themes in the social sciences, such as: human-animal relations; nationalism; place branding; economic impacts; event experience; and inclusion and exclusion. In relation to human-animal studies, it focuses on how the horse breed is marketed and celebrated through top-tier competition, whereas from an events management perspective, it considers the role of the event in community building, the practical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.
This book:
- Uniquely draws together events management and human-animal studies.
- Formed from empirical research conducted by a multinational team of event management and tourism researchers.
- Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically.
A valuable resource for researchers of event management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end event management for industry professionals.
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