E-Books →Multi–Channel–Fundraising – clever kommunizieren, mehr Spender gewinnen
Published by: book79 on 12-11-2024, 15:43 | 
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Free Download Multi-Channel-Fundraising - clever kommunizieren, mehr Spender gewinnen By Kai Fischer, André Neumann (auth.)
2003 | 219 Pages | ISBN: 3409120068 | PDF | 4 MB
Vereine, Verbände und Stiftungen agieren in einem stagnierenden Spendenmarkt bei steigendem Wettbewerbsdruck. Die erfahrenen Fundraising-Experten Kai Fischer und André Neumann zeigen, wie man auf verschiedenen Kommunikationskanälen wie persönliche Ansprache; Telefon und Mailing; Internet, Handy, SMS sowie Massenmedien Spenden akquiriert, um das langfristige Überleben von Organisationen zu sichern. Diverse Fallbeispiele etwa zu Fundraising mit Katastrophen oder Kommunikation in Communities sowie eine Präsentation einer angepassten Database machen das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung.
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