E-Books →Handbuch Couponing
Published by: book79 on 12-11-2024, 14:40 | 
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Free Download Handbuch Couponing By Ralf T. Kreutzer (auth.), Wolfgang Hartmann, Ralf T. Kreutzer, Holger Kuhfuß (eds.)
2003 | 810 Pages | ISBN: 3663015602 | PDF | 25 MB
In einzigartiger Weise beleuchtet das Autorenteam alle Facetten des Couponing im deutschsprachigen Raum (inkl. Österreich): von den rechtlichen, psychologischen und kreativen Rahmenbedingungen über Coupon-Gestaltung, Database Marketing, innovative Analyse und qualifizierte Response-Erfassung bis zu den Clearing-Häusern. Zahlreiche Beispiele aus unterschiedlichen Branchen bieten konkrete Anregungen für den praktischen Einsatz des Couponing.
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