E-Books →Whack on the Side of the Head

For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back-and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.Learn how to overcome the ten biggest mental locks and unleash your full creative potential.Use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas.Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!
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