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2004 | 266 Pages | ISBN: 0631234985 | PDF | 2 MB
This groundbreaking collection of original essays provides new perspectives in Asian media studies. The volume covers a diverse range of topics from media policy to globalization, using lively examples from various countries and media.Content: Chapter 1 Introduction: Our Asian Media Studies? (pages 1-15): John Nguyet Erni and Siew Keng ChuaChapter 2 Discrepant Intimacy: Popular Culture Flows in East Asia (pages 19-36): Koichi IwabuchiChapter 3 Hook' em Young: McAdvertising and Kids in Singapore (pages 37-54): Siew Keng Chua and Afshan JunaidChapter 4 Techno?Orientalization: The Asian VCD Experience (pages 55-71): Kelly HuChapter 5 The Struggle for Press Freedom and Emergence of "Unelected" Media Power in South Korea (pages 75-90): Myung?Koo KangChapter 6 "Forward?Looking" News?: Singapore's News 5 and the Marginalization of the Dissenting Voice (pages 91-115): Sue AbelChapter 7 Beyond the Fragments: Reflecting on "Communicational"Cultural Studies in South Korea (pages 116-135): Keehyeung LeeChapter 8 Re?Advertising Hong Kong: Nostalgia Industry and Popular History (pages 136-158): Eric Kit?wai MaChapter 9 The Whole World is Watching Us: Music Television Audiences in India (pages 161-182): Vamsee JuluriChapter 10 From Variety Shows to Body?Sculpting Commercials: Figures of Audience and the Sexualization of Women/Girls (pages 183-206): Irene Fang?chih YangChapter 11 Recuperating Malay Custom/Adat in Female Sexuality in Malaysian Films (pages 207-224): Gaik Cheng KhooChapter 12 The Formation of a Queer?Imagined Community in Post?Martial Law Taiwan (pages 225-252): John Nguyet Erni and Anthony Spires