E-Books →Make Them Smile Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

Highly specialized service providers-such as doctors, lawyers, dentists, physical therapists, and consultants-are often limited in their growth and earning potential by their notoriously difficult-to-scale industries.
As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential.
In Make Them Smile, Dr. Ahmed shows readers how he scaled his customer-centric services and built a national brand-known as the "Starbucks of dentistry"-and offers guidance on how to:
Identify the ideal gap to fill in your marketLeverage your expertise as your competitive advantageBecome a compassionate, highly capable leaderStandardize operations and scaleNavigate the various financing vehicles available at different stages of growthBuild sustainable wealth while creating a legacy of improving customers' livesFor hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.