E-Books →Go Woke, Go Broke The Inside Story of the Radicalization of Corporate America

How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals?Intimidated by activists on the left, virtually every major corporation in America has embracedwokepolitics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then theanti-woke counter-offensive movement arrived. As high-profile,disastrousbacklashes at companies like Anheuser-Busch, Disney, Targetand other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before.Customers are fighting backand taking their money elsewhere.
InGo Woke, Go Broke,New York Timesbestselling author and veteran financial journalist CharlesGasparinocalls out the nonsenseand takes readers insidethe radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine.Gasparinointroduces readers to America's most woke corporate leaders, tracing the origins of ESG and "stakeholder investing." He takes readers along on fora rollickingride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years,Gasparinois deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise.Thisexplosive, untold story and in-depthexaminationof the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.