E-Books →Marktforschung Datenerhebung und Datenanalyse, 8. Auflage
Published by: book79 on 10-09-2024, 13:51 | 
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Free Download Marktforschung: Datenerhebung und Datenanalyse
Deutsch | 2024 | ISBN: 365844455X | 355 Pages | PDF (True) | 4 MB
Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides Verständnis zentraler Aspekte der Datenerhebung und Datenanalyse zu vermitteln und damit die Basis für die Anlage und die verständige Anwendung von Marktforschungsuntersuchungen zu schaffen.
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