E-Books →Flowering Easygoing Floral Design for Surprising Contemporary Arrangements

Heralding a new era in floral design-one that favors a playful, modern aesthetic and a laidback approach-this guide to creating trend-forward flower arrangements invites you to think outside the box. Learn how to arrange unique, eye-catching bouquets by pairing unexpected combinations and incorporating a variety of elements and textures, such as fresh and dried blooms, rhinestones, fruit, and tropical foliage.
Foundational tips for "flowering" set you up for success, and twenty ​step-by-step recipes (paired with step-by-step photos!) make it easy to design joy-filled floral moments-from a whimsical fountain of troll grass to a mossy mounded centerpiece, a Rococo-inspired piece worthy of Versailles, a suspended cloud of fluffy mimosa, and so much more. A must-have for hobbyists and experienced florists looking for something fresh, Flowering is the essential floral book for today.
* ONE-OF-A-KIND PIECES: With categories that include 360 Arrangements, Bud Vases + Tiny Arrangements, Party Time Flowers, Installations + Home Decor, and more, this book offers a wide range of flower design ideas. You'll find a piece for every occasion, whether you're looking for a bright bouquet of reflexed roses to gift to a friend, a table runner of carnations and candles for a dinner party, or an installation of dried palms to hang in your entryway.
* ALL-LEVEL DESIGNS: Flowering is perfect for weekend dabblers and professionals alike: Hobbyists and amateur designers will appreciate the informal tone, approachable how-tos, and step-by-step photography, which make creating these striking bouquets and arrangements easy and fun. Experienced florists will be inspired to try something new and different thanks to the book's creative inspirations.
* ON-TREND AESTHETIC: In a vibrant, colorful package, Flowering makes a fun gift alongside a vase, a candle, or an anthurium plant. Inspired by Calma Floral's youthful brand design, this trend-forward book is a must-have resource for millennials and Gen-Zers who like to have fun with flowers.
* FLOWER BOOK FOR A MODERN AUDIENCE: With a relaxed approach and chic style, Flowering is a refreshing update to the classic tomes on flower arrangement. Diverging from the tried and true, these 20 arrangements eschew tradition and make a bold statement with sculptural shapes and unique materials. Anyone eager for a new, exciting take on floral design will find it here!
Perfect for:
* Hobbyists and weekend dabblers who want to have fun with flowers
* Florists and floral designers looking for new inspiration and a fresh aesthetic
* Fans of the modern arrangements designed by Calma Floral, Bloom and Plume, and Under New Mgmt
* Shoppers looking for a Mother's Day, birthday, anniversary, or engagement gift