E-Books →Cracking the Product Marketing Code Craft winning go–to–market strategies for market domination

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you'll learn how to bridge the gap between your product and the market to meet customer needs effectively.
Equipped with a comprehensive understanding of product marketing and its key functions-inbound and outbound strategies-you'll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.
This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.
Next, you'll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You'll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.
By the end of this book, you'll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learnUnderstand the power of product marketing as you explore inbound and outbound strategiesLeverage customer data to uncover insights and fuel innovationDevelop impactful messaging to capture your audience's attentionDiscover key strategies in customer segmentation and how to build buyer personasExamine each stage of the GTM plan and identify winning strategiesApply the right tactics at each stage of the customer journey to drive product adoptionEnsure internal and external stakeholders buy-in to create valueWho this book is for
If you're a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.Table of ContentsProduct Marketing - an IntroductionInbound Product Marketing: Product InnovationOutbound Product Marketing: Driving Product Adoption & GrowthMarket Research and Competitive Analysis: Strategies to Enhance InnovationCustomer Research: Creating Effective Voice of Customer ProgramsCustomer Segmentation and Buyer PersonasInfluencing the Product RoadmapCompetitive Positioning and Messaging for GrowthGTM Strategies for an Exponential GrowthEnable Your Sales Team & Maximise EffectivenessEnsure Internal Stakeholders Buy-InAnalysts Relations