E-Books →Technischer Vertrieb Eine praxisorientierte Einführung in das Business–to–Business–Marketing
Published by: book79 on 8-01-2024, 17:36 | 
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Free Download Technischer Vertrieb: Eine praxisorientierte Einführung in das Business-to-Business-Marketing By Michael Kleinaltenkamp, Samy Saab (auth.)
2009 | 270 Pages | ISBN: 3540795324 | PDF | 4 MB
Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Gebiet zu ermöglichen.
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