E-Books →Kundenzufriedenheit und Involvement
Published by: book79 on 8-01-2024, 16:02 | 
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Free Download Kundenzufriedenheit und Involvement By Kurt Matzler (auth.)
1997 | 263 Pages | ISBN: 3824466244 | PDF | 7 MB
Kundenzufriedenheit ist wesentliche Voraussetzung für langfristigen Unternehmenserfolg. Faktoren wie Markenloyalität, Wiederkaufverhalten, Einstellungsänderungen, Word-of-Mouth und Beschwerdeverhalten stehen hiermit in engem kausalen Zusammenhang. Kurt Matzler untersucht, auf welche Weise Kundenzufriedenheit entsteht, welche Zusammenhänge zwischen Produkteigenschaften und Kundenzufriedenheit bestehen und welche Rolle dabei die Tiefe der Informationsverarbeitung des Kunden spielt.
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