E-Books →Customer–Lifetime–Value–Management Kundenwert schaffen und erhöhen Konzepte, Strategien, Praxisbeispiele
Published by: book79 on 8-01-2024, 14:22 | 
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Free Download Customer-Lifetime-Value-Management: Kundenwert schaffen und erhöhen: Konzepte, Strategien, Praxisbeispiele By Gordana Zezelj (auth.), Dr. Markus Hofmann, Markus Mertiens (eds.)
2000 | 209 Pages | ISBN: 3322902196 | PDF | 6 MB
Markus Hofmann ist Geschäftsführer von The Management Consulting Network Europe in Bad Homburg. Er berät renommierte Dienstleistungs- und Industrieunternehmen bei Aufgaben marktorientierter Führung in Marketing und Vertrieb. Die Autoren sind interessante Praktiker (z. B. DaimlerChrysler, Mannesmann-Arcor) und Wirtschaftsjournalisten (z. B. Wirtschaftswoche).
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