E-Books →Key Account Management, kompakt
Published by: book79 on 29-12-2023, 09:32 | 
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Free Download Key Account Management, kompakt:
Effiziente Entwicklung von Großkunden, Kundenzufriedenheit und Kundenwert aktiv managen
Deutsch | 2023 | ISBN: 3658429216 | 81 Seiten | PDF (True) | 2 MB
Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes führt. Bestandskunden, insbesondere Groß- und Schlüsselkunden zu halten, zu begeistern und die Bedürfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe für MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug für die nachhaltige Kundenentwicklung.
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