E-Books →Global Citizenship and the Legacy of Empire Marketing Development

Biccum contends that what has begun is a sustained marketing campaign for development that is a repetition, augmentation and ultimately much greater success of the work of the Empire Marketing Board of 1926. Demonstrating how this marketing campaign for development attempts to facilitate support for neo-liberal globalization, Biccum contends that this theatre of legitimation is emerging in response to growing critical voices and counter-hegemonic activity on the international stage.
Featuring in depth analyses of the UK, cultural values, DfID, the commemoration of the slave trade and campaigns including Live8 and Make Poverty History, this book will be of interest to students and scholars of postcolonial studies, development studies, and international political economy. It will also offer insights valuable to a wider range of subjects including critical theory and globalization studies.