E-Books →Marketing 4.0 Dal tradizionale al digitale
Published by: book24h on 27-06-2023, 02:48 | 
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Free Download Marketing 4.0: Dal tradizionale al digitale
Italiano | 2017 | ISBN: 8820379813 | 129 Pages | PDF | 2 MB
Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di creare prodotti e servizi sempre più personalizzati, e Marketing 4.0 espone con autorevolezza una metodologia che permette di accompagnare i clienti nel percorso dalla brand awareness alla brand advocacy.
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