E-Books →Gestalt Psychology for Marketing and Leadership

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
*Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
*Learn how you can use this theory as a psychology-based tool in marketing and management practices
*Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior
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