E-Books →Steampunk Economy

In times of digitalisation and the accompanying globalisation, products, goods and services are not constantly getting better, they are constantly getting different. The processes and business models that drive the economy are continuously changing. Those who focus on perfecting familiar methods, both in production, but even more so in organisational design and leadership, are training a racehorse and do not realise that they are competing against a Formula 1 racing car.
Economics, management and human resources are based on 19th century theoretical foundations. They are perfected steam engines - smooth running, enduring in operation and elegant to look at. And completely unsuitable for flying to the moon. In short: they are representatives of the steampunk economy.
In his book, Dr. Andreas Rein debunks the steampunk economy and impressively explains how to recognise it. He explains why all companies and organisations are affected by disruptive changes - regardless of sector and industry. He shows that in a digital, fully networked world, the goal must not be the moon, but at least Mars. In his passionate plea for unleashing innovative potential, he shows how to overcome the steampunk economy and create sustainability. For neither human nor earthly resources are unlimited.