E-Books →Marketing for Entrepreneurs

The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. Itisnt about theory and metrics; instead, its a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
- de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers.
- offers an extensive toolkitthat includes the power of outsourcing and networking andthe latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy.
- shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites.
- shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.