E-Books →Big Data Analytics Applications in Business and Marketing

The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including:
Big data analytics and algorithm
Market basket analysis
Anticipating consumer purchase behavior
Variation in shopping patterns
Big data analytics for market intelligence
The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence.The fourth part of the bookexamines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing.
This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.