

E-Books →Unpacking Creativity The Power of Figurative Communication in Advertising
Published by: Baturi on 19-11-2021, 09:16 |
0

English | 2021 | ISBN: 1108473539 , 978-1108473538 | 324 pages | True PDF | 10.4 MB
Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
https://hot4share.com/ur5zhyms4v9p/6n5m0.U.C.T.P.o.F.C.i.A.rar.html

https://rapidgator.net/file/51383b1d4985d6c72bcb002c64d31075/6n5m0.U.C.T.P.o.F.C.i.A.rar.html

https://nitro.download/view/FADE23C2809420C/6n5m0.U.C.T.P.o.F.C.i.A.rar

https://uploadgig.com/file/download/163B6466C4a74A6f/6n5m0.U.C.T.P.o.F.C.i.A.rar
Help Us Grow – Share, Support
We need your support to keep providing high-quality content and services. Here’s how you can help:
- Share Our Website on Social Media! 📱
Spread the word by sharing our website on your social media profiles. The more people who know about us, the better we can serve you with even more premium content! - Get a Premium Filehost Account from Website! 🚀
Tired of slow download speeds and waiting times? Upgrade to a Premium Filehost Account for faster downloads and priority access. Your purchase helps us maintain the site and continue providing excellent service.
Thank you for your continued support! Together, we can grow and improve the site for everyone. 🌐
Related News
-
{related-news}
Comments (0)
Information
Users of Guests are not allowed to comment this publication.
Search
Updates
Partner
» Byte
» Crawli
» Warezomen
» Warez-DDL
» Raidrush
» KATZCD
» Free Ebooks Library
Your Link Here ?
(Pagerank 4 or above)

