E-Books →The Art of Enterprise Entrepreneurship in Design

The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration.
With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.