E-Books →Google Tag Manager & GA4 Crash Course Custom Events & Audience Segmentation

English | 2021 | ASIN : B09CYPRL9B | 13 pages | PDF, AZW3, EPUB, MOBI | 1.73 MB
With the sudden release of Google Analytics 4, and the lack of documentation provided by Google, many marketers are dealing with headaches and frustration switching or integrating GA4 to their existing setup. With the launch of GA4, it makes Google Tag Manager even more important, almost neccesary, for any serious marketer.
With the introduction of server-side tracking in GTM and GA4's reliance on first party tracking, the future is clear: we are all quickly heading towards a cookieless world. Accelerated by with Apple's iOS offensive measures against Facebook and other apps that relied on third party tracking, the cookieless era may be sooner than you think.