E-Books →Pricing Strategy Implementation Translating Pricing Strategy into Results

Pricing Strategy Implementation: Translating Pricing Strategy into Results by Andreas Hinterhuber and Stephan M. Liozu
English | Aug 12, 2019 | ISBN: 113833216X, 1138332178 | 174 pages | PDF | 4 MB
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: