E-Books →The Public Relations Handbook

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.

The Fourth Edition includes:
- case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities;

- a companion website with new international case studies updated quarterly;

- specialist chapters on financial public relations, internal communications and marketing public relations;

- strategic overviews of corporate identity, globalisation and evaluation;

- a thorough examination of ethics and professionalism;

- more than fifty illustrations from recent PR campaigns;

- a completely revised chapter on corporate social responsibility

- a new chapter on risk, issues and crisis management.