Audio Books →Tickling Sharks How We Sold Business on Sustainability

Free Download Tickling Sharks: How We Sold Business on Sustainability by John Elkington, Greenleaf Book Group
English | July 09, 2024 | ISBN: B0D8QMX7PH | 9 hours and 58 minutes | M4B 64 Kbps | 284 Mb
Speaking Tomorrow's Truth to Power.
Sustainability is going mainstream-but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from-and where are the linked movements headed?
Drawing on a half century of experience since the early seventies, "Godfather of Sustainability" John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to "tickle" the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.