Audio Books →Lean Startup by Harry Altman

Too many startups begin with an idea for a product that they think people want. Then They spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer.
When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.
Using the Lean Startup approach, discussed in this book, companies can create order:
Picking the right type of Lean StartupLean approachStartup operations managementNiche marketingLean isn't simply about spending less money. Lean isn't just about failing cheaply. It is about putting a process, a methodology around the development of a product.