E-Books →Strategisches Marketing Grundlagen, Maßnahmen und Umsetzung
Published by: book79 on 22-08-2025, 09:19 | 
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Free Download Strategisches Marketing: Grundlagen, Maßnahmen und Umsetzung
Deutsch | 2025 | ISBN: 3658476591 | 877 Pages | PDF (True) | 15 MB
Von der Umweltanalyse und -prognose, der Zielformulierung, der Strategieformulierung auf Gesamtunternehmens-, Geschäftsfeld-, Kundengruppen- und Instrumentalebene bis hin zur Implementierung der Marketingstrategien erläutert der Autor alle wichtigen Aspekte für die Umsetzung in der Unternehmenspraxis.
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