E-Books →Creating Economy Enterprise, Intellectual Property, and the Valuation of Goods

Free Download Barbara Townley, "Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods"
English | ISBN: 0198795289 | 2019 | 236 pages | PDF | 1358 KB
Creativity is at the vanguard of contemporary capitalism, valorised as a form of capital in its own right. It is the centrepiece of the vaunted 'creative economy', the creative industries, and is increasingly a focus of public policy. But what is economic about creativity? How can creative labour become the basis for a distinctive global industry? And how has the solitary artist, a figment of the romantic thought, become the creative entrepreneur of twenty-first century economic imagining? This book offers a fresh approach to this topic within the creative industries through a focus on intellectual property. It follows IP and its associated rights (IPR) through the creative economy, showing how it shapes creative products and configures the economic agency of creative producers. IP helps to manage risk, settle what is valuable, extract revenues, and protect future profits. It is the central mechanism in organising the market for creative goods.