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English | 2024 | ISBN: 1032604506 | 311 Pages | EPUB | 2 MB
This book discusses challenges that arise for multinational companies from not having a single 'nationality' and being exposed to a variety of simultaneous country-specific, legally, and culturally constructed nationalities at home and abroad. Brexit, America First campaigns, Russia's war against Ukraine, or the ever-tenser relationship between China and the US have led to raising concerns about foreign direct investments. Multinational companies are pressured to withdraw from countries and reorganise global value chains. The long-held confidence that 'nationality' does not matter for multinational companies in the globalised economy has dwindled. Today, companies doing business abroad are exposed to implications of their 'nationality' because governments and customers react upon the 'nationality' of a firm or a product as they did in the 20th century.