E-Books →Selling the Yellow Jersey The Tour de France in the Global Era

Eric Reed, "Selling the Yellow Jersey: The Tour de France in the Global Era"
English | 2015 | ISBN: 022620653X | PDF | pages: 284 | 1.5 mb
Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome's victory in the Tour and the ousting of Pat McQuaid as director of theUnion Cycliste Internationale. Even without Armstrong, the Tour will roll on- its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut.