E-Books →Trademark Legal Care for Your Business & Product Name, 13th Edition

Your business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly.
Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to:
choose trademarks that distinguish you from competitorssearch for marks that might conflict with your ownregister your mark with the U.S. Patent and Trademark Officeprotect your marks from unauthorized use by othersresolve trademark disputes outside the courtroom, andcreate an Internet presence and secure a domain name.
Includes step-by-step instructions on how to register and maintain your trademark with the federal government.
Thoroughly updated, the 13th edition includes the latest laws and court cases, including the U.S. Supreme Court's decision to allow registration of a "disparaging" phrase.